Inbound lead → AI qualification → CRM and follow-up workflow
For a business that receives leads from a website form and wants cleaner qualification, structured CRM data and faster human follow-up.
- Map the current lead processDocument form submission, required fields, qualification rules, CRM destination, owner assignment and existing manual steps.
- Design the workflow logicDefine trigger, data validation, AI classification or summarization, branching rules, approval points and final actions.
- Configure data mappingNormalize form fields and map them into structured CRM properties, notes or task fields.
- Add the AI stepConfigure a bounded prompt to summarize the enquiry, classify intent or extract agreed fields without inventing missing information.
- Create routing and notificationsSend qualified leads to the correct owner and create a follow-up notification, task or draft message where supported.
- Test and documentRun complete, incomplete, duplicate and malformed submissions; confirm error paths; document the final workflow.
Typical outputs
- Current-state and target workflow map
- Trigger and field mapping specification
- AI qualification / summary prompt
- Routing and human-review rules
- Error and duplicate-handling logic
- Test checklist and handover notes